Above: Counteracting “Ads that manufacture desire” concern from survey of bench neighborhood.

Members of the community filled out a brief survey about negative advertising tactics. This survey was taken door to door within a one-block radius of each target bus bench. We talked with people on the street, and left the postage-paid survey at every home and business in that one-block area. The results were then tallied, and the largest average concern dictated which anti-ad was placed at that particular bus stop. The anti-advertisments were created to try to counteract or neutralize the negative advertising tactics. They were covertly installed in the spring of 2006.These anti-advertisments were created to try to counteract or neutralize the negative advertising tactics. The ads were covertly installed in the spring of 2006.